With a business background, my fieldwork happens everywhere, from shopping malls to supermarkets, from private sectors to government organizations, from library to cyber world. Basically, any place, where people and businesses exist, could be my field.
Now, as an information researcher, fortunate or not, the advance development in information and communication technologies have moved most of my fieldwork to the cyber world. I still get “dusty, sore and a bit wiser” every time when I return from the cyber adventure.
The traditional notion of fieldwork change significantly when the field is online or virtual. Particularly, the virtual ethnography will face even more challenges to validity issues in relate to the accuracy of information and identity of the participants involved in the research. In addition, the observation of the participants may be limited and the processes may be manipulated by the participants.