Focus Groups

“While you might have to do a dozen interviews to find out that what people are really worried about is X, because you did not know enough about the situation ahead of time to inquire about X, a good focus group, run by a good facilitator, will tend to ensure that X will come up if it’s sometime that the people you are studying really, truly are worried about.”

Focus groups are more interactive than surveys. My initial research methodology was to conduct surveys of the homeless population, but factoring in that they have no fixed address, no method of contact (email or telephone), I don’t think surveys would be the best option. 

The more I look into it, the more I think focus groups would be a good choice for this kind of research. What do you guys think?

Victoria Grant 



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3 responses to “Focus Groups

  1. Liz

    Hi Victoria,

    I think your idea of focus group is an interesting one. This would give you time to interact with the participants. At the same time, you can observe the interactions and conversations between participants. Something to consider is that you need to find an appropriate place to conduct such focus group discussion. The place must be quiet, private, easy to access, and big enough to hold all the belongings of the participants.

    Thank you.


  2. tracymatos

    Hi Victoria,

    I agree with Liz. I think this method is really interesting, and I find it is often overlooked in many research papers (or at least in the ones that I have read so far). I definitely think that this is more interactive than using surveys, especially since your participants are interacting with you and the others in the focus group. So, I think you could get a lot of enriching data from using this method, and I think that this particular method will distinguish yourself and your research from what has already been talked about with this topic.

    Tracy Matos

  3. Pingback: Research Method: The Tabletop RPG as Focus Group | Call No. of Cthulhu

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